Todomoda

Todo Moda is an Argentine fashion and accessories brand. It creates a vibrant space for youth to explore, express, and celebrate their personal style through accessible trends. The visual identity for this campaign was built around a new Valentine's Day capsule collection, expressed through a blend of Todo Moda's core aesthetic with romantic themes. Custom illustrations and a specific color palette featuring classic elements like hearts reflect the Valentine's universe, with the design system custom-tailored for the launch — later extended into various campaign adaptations. My work involved designing the Key Visual for this project, including the main campaign visuals and their corresponding adaptations.