Cuadernos Ledesma

Cuadernos Ledesma is a leading Argentine stationery brand. It creates engaging spaces for students by connecting everyday study materials with massive cultural moments. The visual identity for this brand experience was built around a World Cup-themed activation, designed specifically to launch and promote a new thematic line of products. Expressed through dynamic on-ground setups at universities across Argentina, the aesthetic successfully blended the excitement and visual codes of the football tournament with the strict guidelines of the Cuadernos Ledesma brand manual. My work involved designing the Key Visual for this activation, ensuring a cohesive look that merged the World Cup spirit with the brand's established corporate identity.